Congratulations to Captain’s Marine, in Kalispell, MT on their new branding jingle. Hit the play arrow above to give it a listen.
Captain’s is one of the largest sales and service boats and fun on the water crafts dealerships in Montana. Thanks to Erik and the great team and MY HANK, in Kalispell for being such great partners with Broadcast My Brand.
The slogan we used for them is, “You can have lots of fun on a boat in the sun, from Captain’s Marine.” Done is a Jimmy Buffet kind of vibe that is so popular with boaters from around the country, this jingle/musical logo will powerfully build the Captain’s Marine brand, bringing top of mind awareness, and positive emotional thoughts about the brand to those who hear it on the air, both radio and TV. Remember, studies show that when you incorporate a jingle with your ad the effectiveness of the jingle becomes 100%!
“Education learning theory teaches that you can increase the percentage retained of what you see, hear and feel if the right combination of tools is used in the learning process. If the information is only words, about 10 percent will be remembered. Put the words in a story and retention increases to 40 percent. Add some kind of visual symbol and it increases to 60 percent. When these three are connected to some rhythmic pattern the retention increases to 90 percent. Advertising commercials have used this combination by using rhythmic jingles to combine words, stories and visual symbols. When music is incorporated the percentage of retention increases to 100 percent. The length of time that it will stay has yet to be determined. Speculation is that the information in jingle format goes with you to the grave.” – Dr. C. Daniel Litchford emeritus professor of professional sales at Weber State University.
The Broadcast My Brand Team is excited to be working with ABC 29 & 8, in Traverse City, MI. Up North is the brand of 29 & 8, and Broadcast My Brand is creating a great image song to be used for community minded features.
Broadcast My Brand has done these for NBC, ABC, and Fox affiliates in other parts of the USA, and, soon, will be creating for some CBS affiliates. These are powerful branding tools that foster community pride and promote brand loyalty.
The Broadcast My Brand Team will be in Ludington, MI for a big Branding Seminar on April 1st, by invitation only.
K-Rock has asked us to come talk about branding with an emphasis on branding music jingles/musical logos. We will be having a morning, breakfast session and an afternoon, lunch session.
“I wrote my first jingle in 1989,” said Banner Kidd, owner-brand consultant-creative director for Broadcast My Brand. “I was an account exec, and did the morning drive at a station in Northeast Indiana. I quickly learned the power of music in brand advertising, and how it benefits the advertising client with superior top of mind awareness, along with greatly increased potential sales due to memorability and the positive emotional connection to the brand that the jingle affords.” Kidd added, “As a broadcast advertising account exec, I also experienced the benefit of making my job easier. I was able to add power to my client’s ad branding efforts. They were pleased with the results, and became loyal, long term clients. It’s a win-win situation.”
If you’re interested in having our team come do a seminar for your broadcast outlet, or if you’re a business and would like a one-on-one session, we’re available. Just give us a call at 260.336.4106 or send an e-mail to firstname.lastname@example.org.